MYUS  PFW FW'24 

MYUS from a KOOKY point of view. Tessa Andriopoulos takes us to designer Braden Myus’ showroom at Paris Fashion Week where he presented his FW'24 collection, 'Death of a Salesman.' 

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Designed in LA, MYUS offers traditional garments redefined through asymmetry, unique layering, and a rich storytelling ethos. The collection stands as testament to modern-day struggles of identity and purpose, where the boundaries between ambition and reality blur. Drawing inspiration from the Arthur Miller classic, the collection melds the rigid structure of corporate life with a visual language evocative of existential introspection. The collection is strictly composed of super 140 wool, alpaca wool, cashmeres and organic cottons.

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kooky is a strategic agency conceptualized to empower emerging designers, providing the tools and guidance to navigate and strategically establish themselves in the commercial landscape. they offer the expertise and flexibility to customize a tenacious path forward, based in brand, product, retail and operational development.

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